"Fantastic cultural history. Smart and sensual prose. You'll never look at your Manolos the same way again."
-- Sylvia Nasar, Graduate School of Journalism, Columbia University, author of A Beautiful Mind: The Life of Mathematical Genius and Nobel Laureate John Nash
"We all think we know a fake when we see it, but Robert Kanigel shows us in Faux Real that there's far more to the real -- and the fake -- than meets the eye. Partly a history of inventors and entrepreneurs, partly an appreciation of endlessly shifting material textures and surfaces, and partly a philosophical exploration of the real and the fake. Kanigel's fascinating book looks at leather and its many imitations -- from Fabrikoid, Naugahyde and Du Pont's Corfam shoe material to the Ultrasuede of today. His conversational style entertains and informs as he explores economic and aesthetic motives for imitation leather, ingenious processes for making real and artificial leathers, and satisfactions and disappointments of both the real and the fake. Faux Real successfully conveys the complexity and depth of materials, both rare and ordinary, whose varied surfaces hide as much as they reveal."
-- Jeffrey L. Meikle, professor of American Studies and Art History, University of Texas at Austin and author of American Plastic: A Cultural History, and Design in the USA
"Faux Real is witty, fascinating, well researched, and raises all kinds of important questions about the real versus the artificial, why this distinction should matter, and how we navigate our lives in an increasingly fabricated and simulated world."
-- Alan Lightman, author of Einstein's Dreams
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What makes genuine leather genuine? What makes real things… real? In an age of virtual reality, veneers, synthetics, plastics, fakes, and knockoffs, it’s hard to know.
Over the centuries, men and women have devoted enormous energy to making fake things seem real. As early as the 14th century, fabric was treated with special oils to make it resemble leather. In the 1870s came Leatherette, a new bookbinding material. The 20th century has given us Fabrikoid, Naugahyde, Corfam, and Ultrasuede. Each claims to transcend leather’s limitations, to do better than nature itself—or at least to convince consumers that it has.
Perhaps more than any other natural material, leather stands for the authentic and the genuine; GENUINELEATHER, like a single German word, is how we think of it. Its animal roots etched in its pores and in the swirls of its grain, leather serves as cultural shorthand for the virtues of the real over the synthetic, the original over the copy, the luxurious over the shoddy and second-rate.
From formica, vinyl siding, and particle board to cubic zirconium, knockoff designer bags, and genetically altered foods, inspired fakes of every description fly the polyester pennant of a brave new man-made world. Each represents an often passionate journey of scientific, technical, and entrepreneurial innovation. Faux Real explores this borderland of the almost-real, the ersatz, and the fake, illuminating a centuries-old culture war between the authentic and the imitative.
-- From the dust jacket, Joseph Henry Press hardcover edition, 2007
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"Leather has always fascinated us. But because it’s expensive and hard to work with, chemists and engineers have long tried to create new materials that would wear as well, feel as good, and last as long as the real thing. In Faux Real, Robert Kanigel tells the story of leather and the ongoing quest to simulate it.
As early as the 14th century, fabric was treated with special oils to make it resemble leather. In the 1870s came Leatherette, a new bookbinding material. The 20th century has given us Fabrikoid, Naugahyde, Corfam, and Ultrasuede. Each promised to replace leather and the laborious tanning process by which animal hides were turned into finished products. How did they fare in the marketplace? Some better than others—and genuine leather is still sought after today.
In addition to detailing the tanning process, Kanigel chronicles the steps taken by companies such as Du Pont (creator of Corfam) to commandeer the leather market. Introduced to the public in 1963, Corfam was advertised as “breathing” like real leather. While it bore the imprint of leather’s distinctive grain, it was actually a distinctive creation spun from polyester and polyurethane. But it flopped for several reasons—cost of manufacture, the competing popularity of vinyl, and complaints about the uncomfortable shoes made from the stuff.
Other materials have fared better. By 1983, 6,800 miles of microfiber faux leather were being produced in Japan every year, of which the greatest fraction was Ultrasuede, which is 60 percent polyester. The varieties of fake leather on the market today are truly mind-boggling: products with names like “Glaze,” “Vintage,” and “Symphony Suede” all advertise their alleged leathery qualities. This sea of faux-ness has taken its toll in the U.S.: the American leather industry is moribund. And as if to underscore the triumph of illusion over reality, one research study has found that people prefer the smell of artificial leather—so that leather seats in cars are now impregnated with the smell of its simulated counterpart.
Faux Real offers insightful perspectives on the meaning of authenticity in an ever-more-synthetic world."
-- Scientific American Book Club review
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From British leather industry veteran Mike Redwood's weblog...
"It is curious that in the age of digital communications we have two of the best books on leather now available. Just coming out on June 1st is Faux Real: Genuine Leather and 200 Years of Inspired Fakes by Robert Kanigel. Corium club members who visited the centenary American Leather Chemists Conference in St Louis may well have met Robert Kanigel who has the curious title of Professor of Science Writing at MIT in Boston.
"That gives the key to this fascinating book. Robert Kanigel has not spent his life in the leather industry nor is he a leather chemist. Yet he is able to discuss technical matters in an intelligible way and bridge that gulf we so often find between dry technical studies and the romantic novel. Instead of doing a chronology of the history of the industry his viewpoint is one of examining the many synthetic challenges to leather over the last two hundred years and interrogating the technical and marketing issues that have kept leather secure. As such this is a book which tanners will find quite irresistible. Visits to plants and locations around the world are discussed in detail as are discussions with many senior industry figures, a lot of whom are alumni or have close links with Northampton. Here you will find the author musing about Tony Covington's comments on the complexity of tanning and Richard Daniel's Back to Basics. So readers will find a book that is hard to put down. It discusses aspects of our industry and how it has changed from an entirely unsuspected viewpoint and meanders through the familiar people, places and technologies that we understand so well.
"We have some new terms to consider – 'materialophilia,' for those who love particular materials, the 'chrome tanning awareness period' from 1884 to 1900 when chrome tanning failed to make real inroads into the traditional vegetable tanning methods, and 'essence-of-hide,' that 'purified, almost sanitized collagen network, largely hairless, fatless and without extraneous proteins.'
"This is a rare work not to be missed."
(The other book to which Mr. Redwood refers is “Conservation of Leather” by Marion Kite and Roy Thomson, published in 2006.)
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I wish to express my thanks to the MIT School of Humanities, Arts, and Social Sciences, and to the Alfred P. Sloan Foundation's Public Understanding of Science and Technology Program, for their generous support of the research and writing of Faux Real.
